October 2014

Here are a few brief notes from today. I hope others will fill in the gaps.

  • Heat map logging: http://www.crazyegg.com/
  • Book Yourself Solid: The Fastest, Easiest, and Most Reliable System for Getting More Clients Than You Can Handle Even if You Hate Marketing and Selling by Michael Port
  • Make sure your contact info (address, phone, etc) are consistent everywhere they appear. And using dots in phone numbers is not clickable.
  • Quotable comments:
    • Saying NO is actually putting money in bank
    • Giving is the new selling
    • SEO is passé… now it’s all about content marketing
    • We are all “lifestyle” businesses
    • Building a site (particularly an e-commerce site) is NOT like “Field of Dreams”  – If you build it they will come.

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