Here are a few brief notes from today. I hope others will fill in the gaps.
- Heat map logging: http://www.crazyegg.com/
- Book Yourself Solid: The Fastest, Easiest, and Most Reliable System for Getting More Clients Than You Can Handle Even if You Hate Marketing and Selling by Michael Port
- Make sure your contact info (address, phone, etc) are consistent everywhere they appear. And using dots in phone numbers is not clickable.
- Quotable comments:
- Saying NO is actually putting money in bank
- Giving is the new selling
- SEO is passé… now it’s all about content marketing
- We are all “lifestyle” businesses
- Building a site (particularly an e-commerce site) is NOT like “Field of Dreams” – If you build it they will come.