“Replenishing Retainers”

Thought this was interesting. Happy holidays! ❄⛄❄

https://blog.freelancersunion.org/2016/12/22/consistent-cash-flow/

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Upcoming Meetup: “Creating a Client Pipeline That Pays”

Here’s a new meetup/presentation coming up from the Freelancer’s Union, which I mentioned at our last meeting.

http://www.eventbrite.com/e/spark-seattle-creating-a-client-pipeline-that-pays-tickets-20728131399

True, successful freelancers convert leads into clients by getting to know their prospects’ biggest issues, and proving themselves to be expert problem-solvers. But the real secret to netting new clients?

Following up.

Studies show that 80% of prospective clients say “no” before they say “yes.” 90% of sales are lost when no second contact is made!

Join Spark on February 3 to create a client pipeline that pays.

  • Ensure interested leads are the real-deal (no tire-kickers!)
  • Tailor your marketing efforts to proven lead sources
  • Develop a client relationship management (CRM) system that doesn’t let you miss an opportunity to connect

Win new business and customer loyalty with this month’s Spark!

Upcoming Women in Design Meetup

Thought some people might be interested.

Working With Clients: Personalities & Communication

Monday, Feb 22, 2016, 7:00 PM

Location details are available to members only.

3 Indie Designers Attending

Running your own design business is an incredibly fulfilling endeavor, but it’s not without kinks. Many of the challenges derive from working with people. This is the first event this series where we’ll examine the various aspects of client management in the design industry.Primary topic: Personalities & CommunicationHere are a few questions we …

Check out this Meetup →

Tickets are $25. From the details:

Running your own design business is an incredibly fulfilling endeavor, but it’s not without kinks. Many of the challenges derive from working with people. This is the first event this series where we’ll examine the various aspects of client management in the design industry.

Primary topic: Personalities & Communication

Here are a few questions we may address:

• How do you establish communication expectations?
• What tools or processes can aid in vetting and filtering?
• How do you approach personality conflicts with grace and finesse?

The Format / Schedule

• 7:00-7:30 — Introductory activity

• 7:30-8:30 — Panel discussion

• 8:30-9:00 — Q&A + socialization

Light refreshments and snacks will be provided.

New site: NonprofitWP!

NonprofitWP  WordPress Guide for Nonprofits.png

http://nonprofitwp.org

I quietly launched that site I’ve been talking about earlier this week and thought I’d share it with the group now. I’m not publicly promoting it yet, but will start doing so soon, so feel free to pass it on if you feel it would be helpful to someone you’re working with.

I’ve gotten some really good feedback so far and will take any reactions you have (comments, email, whatever).

Have a great weekend!

 

Domain Name – SEO question

Starting with a new client and they’re choosing a domain name. They’re deciding between MetroAGStrategies and MetroAGSeattle. They’re set on the MetroAG part. I told them my non-professional opinion was that the word “strategies” doesn’t really convey a lot and that Seattle would be better for SEO. Would you agree or disagree and why?

NOW…they are talking about registering both and using Strategies on their print materials but have Seattle be the active domain and the other just point to it. I told them I wasn’t sure it was worth doing and I’d ask around. Any opinions on this one way or the other? Thanks!

Hosting Recommendation

I have recently been using SiteGround as my preferred hosting provider. I gave them a try after they contacted me and offered an affiliate plan. I heard from colleagues that they are a good WordPress host and reasonably priced – IvyCat hosts their clients on SiteGround.  While based in Europe (Bulgaria) , they have excellent support and everyone speaks English.  So, far I only have a few clients on SiteGround so I don’t have a huge sample to base by impressions on. However, I really like that they have a PCI compliant server (see the “GoGeek” plan in the link above). I have one client that sells coffee subscriptions which requires that they take and maintain credit cards on site. The subscription service means PCI compliance is essential and it was really easy with SiteGround.

Update: They just raised their rates a little but I’ve really liked them too. They have one-click Let’s Encrypt which I think is why they raised their rates. Not sure if the link above is an affiliate link or not. This is my affiliate link (Sheila).